A brand identity manual to be well perceived

As a famous and widely-read daily newspaper published in various languages, with multiple verticals under the brand, Dainik Bhaskar has several printing presses all over India.

A clear message can’t be sent to the public, without a uniform branding. So, it needed to standardize its brand communication in all those locations. Developing a standardized look and feel for your brand across all marketing channels shows customers that you are consistent and credible.