When a well-known brand like Sunpure selling refined sunflower cooking oil, wheat flour, rice bran oil, and other products decides to diversify and delve into a completely different domain - offering luxurious residential enclaves - its branding has to be well-thought.
It was done to evoke a feeling of comfort and sophistication. The logo has colors of the ‘rising sun’, to depict a new beginning and good fortune. It looks like a ‘bird flying high’, with the wings symbolizing growth and strength. The negative space is in the shape of a drop, depicting something precious and pure, and also denoting what the brand has been famous for - oil. The alluring yet functional website design and other collaterals all made the brand stand out, and connect with its customers. To create a new experience, while keeping the values of the brand unchanged.
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