work Filli Cafe

Filli in its fresh
and lively new avatar.

The essence of the rebranding

Having an 18-year old legacy, the brand was gaining visibility in the West, thereby preparing to venture out to cities in the UK, USA, and Canada. This urged Filli for a quick brand facelift with a new visual palette to appeal to international audiences. That's where Adams stepped in.

We played with some logotypes. Cracked our heads to design an exceptional one that could garner attention from every medium with ease.

The new Filli logo is designed to radiate happiness, carefully handcrafted with unique characteristics. It is brighter, eye-catchy (yet subtle) and has joy written all over it.

FiLLi Logo

The Saffron flower

Filli is loved by its regular audience for its signature product - Zafran tea. Hence, we decided to create a visual language that connects with an element by which the brand earned its fame. The Saffron flowers thus became the core element of Filli's design pattern.

FiLLi Wall Graphics

But too good to be just minimal

When saffron just cannot stay minimal, we improvise. Detailed artwork of the flower is used in places when the need and space arise. An illustration to keep the eyes staring in awe.

FiLLi Wall Graphics
FiLLi Wall Graphics
FiLLi Wall Graphics

Filli is now going places!

Working closely with Filli over the last 7 years, we have witnessed its growth from having a few stores in UAE to becoming a global brand that people love.

  • Logo Redesign
  • Recreation of Brand Visual Language
  • Packaging Design
  • Ambience Graphics

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