Filli is loved by its regular audience for its signature product - Zafran tea. Hence, we decided to create a visual language that connects with an element by which the brand earned its fame. The Saffron flowers thus became the core element of Filli's design pattern.
When saffron just cannot stay minimal, we improvise. Detailed artwork of the flower is used in places when the need and space arise. An illustration to keep the eyes staring in awe.
Working closely with Filli over the last 7 years, we have witnessed its growth from having a few stores in UAE to becoming a global brand that people love.
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