LetsTransport is a new-age logistics platform founded in 2015, by IIT alumni with industry experience from HUL, ITC, Microsoft, Flipkart etc.
With an unprecedented network of truck drivers at their disposal, the company delights itself with efficient networking and hassle-free logistical support. They provide seamless support for every and any line of business. The company’s interest to create a timeless brand design got us at Adams excited about the rebranding journey in creating a unique brand identity for them.
Taking the principles, values and the firm’s positioning to the drawing board, the creative team at Adams drew out a roadmap to realign the brand identity. After spending days ideating concepts to blend the design and the core values, we finally reached the desired destination with a concept that stood true to the firm’s belief system.
We created a logo, by using a 3-dimensional cube to represent a carton box used in packaging, and wrapping it with tape that symbolized the letters L and T to represent LetsTransport. The Use of warm shades of flat colors made the design jet out and project a 3D box for easy identification. We also ensured that the design is easy to identify, and also simple enough for brand recall by a diverse audience that consisted of both customers and truckers.
Every artwork, design, icon and visual element for LetsTransport was made to be consistent. By keeping the insignia and core applications of the brand at the heart of the design, we applied it across the Brand to ensure that people pay attention to every detail in the most visible of spaces.
Redesigning and developing a user-focused responsive Website, we made sure that it harmonized with the new visual design language to create lasting impressions. Through thorough research, we created a UI/UX experience that worked well for the brand and achieved the motive of the Website. It is neat, uncluttered and easy to navigate.Visit letstransport.in
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