| A Startup Moving Faster Than Its Brand | LetsTransport was founded in 2015 by IIT-KGP alumni. Within months they had operations in Bangalore and Delhi. Within two years, Forbes Asia had named the founders in its 30 Under 30 list. Clients like Amazon, Flipkart, Coca-Cola, HUL, Godrej and Britannia were already on the roster. The business was outpacing everything around it including its own brand. Adams was brought in to build a complete visual identity from the ground up: one that could keep pace with a company that was doubling, city by city, quarter by quarter. |
| Every Surface Is a Brand Touchpoint | Branding a logistics company is unlike almost any other category. The identity doesn’t live primarily on a screen or a brochure, it lives on a truck doing 80 kilometres per hour on the highway. It lives on the back of a driver’s jacket, on a loading bay wall in an industrial estate, on a fuel card pulled out at a petrol pump. Adams built a visual system designed to perform across all of it: bold enough to command attention at vehicle scale, structured enough to hold up on a business card, and flexible enough to run across a full fleet of communications without losing coherence. |
| Built for Enterprise, Trusted by Drivers | LetsTransport serves 200+ enterprises and has 55,000+ truck drivers on its platform. The brand had to speak convincingly to both sides of that equation to the enterprise procurement head evaluating logistics partners, and to the driver who would wear the brand on his back every working day. The workwear, spatial branding, signage and vehicle graphics were as carefully considered as the investor deck and the website. A brand that lives only in boardrooms doesn’t work in logistics, it has to earn its place on the road. |
LetsTransport is now one of India’s most recognized logistics brands.
With operations across 20+ cities, 100,000+ registered vehicles, one million yearly bookings, and backing from Mitsubishi Corporation, Bertelsmann India Investments and Fosun, LetsTransport grew from a Bengaluru startup into a nationally scaled logistics platform — with every truck, every uniform, and every city office carrying the brand Adams built for it.