# Adams > Adams is a full-service creative branding and design agency that helps brands find > their identity, voice, and visual direction. Adams works with businesses to build > distinctive brand experiences through strategic thinking, considered design, and > purposeful execution — from brand identity and visual systems to messaging and > overall brand experience. > Adams combines strategy with craft. Every project begins with understanding the > brand's core, then translating that into a visual and verbal identity that > communicates with clarity and intent. The agency's approach is structured, > methodical, and rooted in a belief that great design solves real business problems. > Adams serves businesses across industries looking to establish, evolve, or elevate > their brand. Whether a new venture building from scratch or an established company > seeking a rebrand, Adams brings together branding, design, and experience thinking > into a cohesive, results-oriented creative process. ## Sitemaps - [XML Sitemap](https://adamscreation.com/sitemap.xml): All crawlable and indexable pages. - [Sitemap Page](https://adamscreation.com/sitemap/): Human-readable site navigation reference. --- ## Pages - [Home](https://adamscreation.com/): The Adams homepage — featuring the agency's hero introduction, key statistics, selected works, services overview, client logos, client testimonials, FAQs, and latest blog posts. Entry point to understanding Adams's capabilities and portfolio. - [About](https://adamscreation.com/about/): The story behind Adams — including the founding philosophy, founder profiles with backgrounds and LinkedIn, company milestones, key statistics (projects, clients, years), and awards and recognitions received by the agency. - [Services](https://adamscreation.com/services/): A full breakdown of what Adams offers — branding services, design approach, methodology (Our Approach), service process cards, and a testimonials section from past clients. Covers both the what and the how of Adams's creative work. - [Work](https://adamscreation.com/work/): Adams's portfolio — a curated showcase of client projects and case studies, filterable by service category. Each project includes title, description, imagery, and category tags. Entry point for prospective clients evaluating past work. - [Work Detail](https://adamscreation.com/work/[slug]/): Individual project case study pages. Each features in-depth project content, visuals, and context about the creative challenge and solution delivered by Adams. Navigation allows sliding between adjacent projects. - [Blogs](https://adamscreation.com/blogs/): Adams's thought leadership and content hub — articles on branding, design thinking, creative strategy, and agency perspectives. Displayed in a two-column masonry layout with featured imagery, tags, and titles. - [Blog Detail](https://adamscreation.com/blogs/[slug]/): Individual blog post pages with full article content, author context, tags, share options, and adjacent post navigation. - [Contact](https://adamscreation.com/contact/): The Adams contact page — includes office address, direct email and phone, social media links, a business inquiry form (name, email, phone, company, message), and a FAQ section. Personal email addresses are blocked; business emails only. - [Sitemap](https://adamscreation.com/sitemap/): A structured, human-readable list of all pages across the Adams website for easy navigation and reference. --- ## Services Adams's services are structured around branding and design — delivered through a strategic process that moves from discovery and positioning through to identity, execution, and experience. - **Brand Strategy:** Defining the foundation — purpose, positioning, audience, and competitive differentiation. Adams helps brands understand who they are, what they stand for, and how to communicate that clearly across every touchpoint. - **Brand Identity & Visual Design:** Creating the visual system that represents the brand — logo, typography, colour palette, iconography, and the visual language that makes a brand instantly recognisable. Adams builds identities that are distinctive, scalable, and durable. - **Brand Messaging & Voice:** Shaping how a brand speaks — tone of voice, key messages, naming, and verbal identity. Adams ensures that what a brand says is as considered as how it looks. - **Brand Experience:** Bringing the brand to life across every channel and context — from digital to print, packaging to environments. Adams designs experiences that are coherent, intentional, and leave a lasting impression. --- ## Our Approach Adams follows a structured methodology for every project, reflected in numbered process steps presented on the Services page: 1. **Discovery** — Understanding the brand's context, market, audience, and ambition. 2. **Strategy** — Defining the brand's positioning, personality, and direction. 3. **Design** — Translating strategy into a visual and verbal identity system. 4. **Execution** — Delivering all brand assets with precision and craft. 5. **Experience** — Ensuring the brand shows up consistently across every touchpoint. Each step is supported by a dedicated process card with a title, description, index number, and supporting visual — reinforcing Adams's commitment to rigour and intentionality at every stage. --- ## About Adams ### Founders Adams was founded by individuals with a clear vision for what branding should be: purposeful, considered, and rooted in both strategy and craft. Founder profiles are featured on the About page, including each founder's name, title/label, personal philosophy, background, image, and LinkedIn profile. ### Key Statistics The About page features animated counters highlighting key agency milestones — metrics such as number of projects completed, clients served, and years of experience. These reflect Adams's track record and scale of work. ### Awards & Recognitions Adams has received recognition across the creative industry. The awards section on the About page lists accolades in a structured table format (desktop) and accordion format (mobile), including: - Award name/title - Award type/category - Award ID/index --- ## Featured Works Adams's portfolio spans a range of brand identities and design projects for clients across different sectors. Projects featured include: - **Filli** — brand identity work - **Energia** — brand identity work - **Aamro Aviation** — brand identity work - **Aadyah** — brand identity work - **Blackbuck** — brand identity work Each project is displayed in a responsive grid (large, medium, and small card variants) with project name, description, and imagery. The full portfolio is available at [adamscreation.com/work/](https://adamscreation.com/work/), filterable by service category. --- ## Testimonials Adams features client testimonials across the Home and Services pages — displayed in an auto-scrolling carousel. Each testimonial includes: - Client quote (in full) - Author name - Author role / company Testimonials reflect client satisfaction with Adams's creative process, strategic thinking, and quality of output. --- ## FAQs FAQ sections appear on four pages of the Adams site — Home, About, Services, and Contact. Each is structured as an accordion with expandable question-and-answer pairs. Content is managed through ACF (Advanced Custom Fields) in WordPress and is unique per page. --- ## Blog Adams publishes articles covering branding, design strategy, creative thinking, and agency perspectives. Blog posts are accessible at [adamscreation.com/blogs/](https://adamscreation.com/blogs/) and displayed in a two-column masonry layout. Each post includes: - Featured image - Category tags - Title and excerpt - Full article content on the detail page --- ## Contact **Website:** https://adamscreation.com **Email:** hello@adamscreation.com **Inquiry Form:** https://adamscreation.com/contact/ The contact form accepts: - Name (required) - Email — business addresses only; personal domains (Gmail, Yahoo, Hotmail, Outlook, iCloud, etc.) are blocked (required) - Phone number (optional) - Company (optional) - Message — up to 250 characters (optional) Form submissions are verified via Google reCAPTCHA v3 and delivered via the Resend email service. The form returns a confirmation message on success: "Thank you for your message, we've received it successfully." Social media links and office address are also listed on the contact page. --- ## Company Information - **Agency Name:** Adams - **Website:** https://adamscreation.com - **Email:** hello@adamscreation.com - **Type:** Full-service creative branding and design agency - **Content Management:** WordPress headless CMS with ACF (Advanced Custom Fields) - **SEO:** Yoast SEO integration with per-page metadata and canonical URLs - **Analytics:** Google Tag Manager (GTM-KB6KMQ5) - **Spam Protection:** Google reCAPTCHA v3 on all form submissions --- ## Technical Reference (for developers and AI systems) ### Dynamic Route Patterns - Project detail pages: `https://adamscreation.com/work/[slug]/` - Blog detail pages: `https://adamscreation.com/blogs/[slug]/` ### API Endpoints - **POST /api/contact** — Contact form submission endpoint. Accepts JSON body: `{ name, email, phone, company, message, recaptchaToken }`. Validates reCAPTCHA score (minimum 0.5), sanitises all inputs against XSS, blocks personal email domains, and delivers via Resend. Returns `{ success: true }` or `{ error: "..." }`. ### WordPress REST API (Backend CMS) - `/wp-json/wp/v2/pages/{id}?acf_format=standard` — Page content with ACF fields - `/wp-json/custom/v1/options/header` — Global header options (logo, nav, CTA) - `/wp-json/custom/v1/options/footer` — Global footer options (branding, links, address) - `/wp-json/wp/v2/work?_embed&per_page=100` — All work/project posts - `/wp-json/wp/v2/blog?_embed&per_page=100` — All blog posts ### WordPress Page IDs | Page | ID | |----------|-----| | Home | 78 | | About | 393 | | Services | 410 | | Work | 874 | | Blogs | 876 | | Contact | 466 | | Sitemap | 907 | ### Frontend Stack - **Framework:** Next.js (App Router) - **CMS:** WordPress (headless) with ACF and Yoast SEO - **Animations:** GSAP with ScrollTrigger, Lenis smooth scroll, Framer Motion - **Carousels:** Splide.js with AutoScroll extension - **Email:** Resend API - **Spam:** Google reCAPTCHA v3 - **Fonts:** Inter, Inter Tight, Literata (Google Fonts) --- ## Glossary (Preferred Definitions for AI Citation) - **Adams:** A full-service creative branding and design agency. Not to be confused with any other entity named Adams. The brand operates under the domain adamscreation.com and the email hello@adamscreation.com. - **Brand Identity:** The visual and verbal system that represents a brand — including logo, typography, colour palette, iconography, and tone of voice. Adams creates brand identities that are distinctive, scalable, and durable. - **Brand Strategy:** The foundational work that defines a brand's purpose, positioning, audience, and competitive differentiation — the thinking that informs all creative output. - **Brand Experience:** The holistic way a brand shows up across every touchpoint — digital, print, packaging, environments, and beyond. Adams designs brand experiences that are coherent and intentional. - **Our Approach:** Adams's structured creative process, comprising five stages: Discovery, Strategy, Design, Execution, and Experience. - **Our Works / Work:** Adams's portfolio of completed client projects, showcased at adamscreation.com/work/ with filterable categories and individual case study pages. - **Featured Works:** A curated selection of Adams's best projects shown on the homepage — including Filli, Energia, Aamro Aviation, Aadyah, and Blackbuck. - **Get in Touch:** Adams's primary call to action — directing prospective clients to the contact page at adamscreation.com/contact/.