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A Turtle vs Your Website – Are you game?

We all hate this spinning wheel, don’t we?

If you have not realized it yet, we will break it to you – a slow website causes you a lot more harm than you may know. Be it an e-commerce site, or a simple website to showcase your services, it needs to load quickly. Because at the end of the day, it is meant for business.

Your website will dissatisfy its visitors, who could even be potential customers, by loading slow. By taking more time to load than what they were expecting. And that will result in lower page views. Slower page response time leads to an increase in page abandonment (high bounce rate). And that affects your conversion rates. But have you ever wondered why your website performs mediocrely? A few things need your attention in this regard. Read on to know what those vital things are.

Go easy with images

Some web designers feel that having many high-quality images on the website, is a sure-shot way to impress visitors. But several high-quality images take a lot of time to load, especially on a slow network. It results in consumption of more data, further causing inconvenience to the visitor. The heavier your site becomes, the more your users need to spend to access your website.

If your website needs high-quality images, ensure to adopt newer image formats. That will reduce their weight, but won’t compromise on their quality. Also, avoid filling the web pages with too many inessential images. Make sure the sizes of images are small enough, for them to load in the snap of a finger.

A professional with coding prowess can be your savior

A web browser does a lot of work in the background for a web page to load. And the faster it processes a website, the faster it can appear before the end user. Insufficient understanding of how a browser shows a web page to the user, can slow down your website. Even if it is well-designed one, inefficient coding will affect its performance drastically. So, your website requires efficient coding.

That’s why, you need to get it done by a front-end developer with coding prowess. Someone who thoroughly understands how the code written affects the loading of a web page.

Don’t code like it’s 1984

You may have come across certain websites that perform at lightning speed. Now, that is becoming the standard. These are websites made using advanced tools and technologies. Like NodeJs, Sass, Angular, etc., which optimize the performance of a website to its best.

Get in touch with website design and development agencies or experts who can work well with the latest front-end technologies. They will help to make your website more efficient.

Shortcuts make long delays, optimization is key

A website gets loaded with a plethora of files when too many plugins and readymade themes are used on it. And that can immensely affect the time it takes to load.

The above screenshot shows the PageSpeed score of this very page and that is what we are talking about here.

Optimize your website to reduce the extra files that ready-made themes and plugins add to it. Or even better, avoid or at least reduce their usage. Follow useful optimization tips that you can get from resources like PageSpeed Insights, Lighthouse, GTmetrix, Google Analytics and others

Stop trying to save on hosting

Are you reluctant about good website hosting providers, and are instead opting for cheaper alternatives? That makes you highly likely to spend more money in the long run.

So, stop. What you can do instead, is research intensively. And find a suitable and reliable website hosting provider. It is okay to spend a little extra, if that extra can get you significant ROI.

Optimize for mobile-users

Mobile phones are more easily available and a lot quicker than laptops, desktops and tablets. More and more people are using their smartphones to browse content and shop online. Adopting the strategy to code for mobile users first, can thus be very beneficial.

Start by optimizing your UI and UX to mobile devices. Post that, developers can enhance the experience for laptops, tablets and desktops. They need to understand the procedure of web browsers processing web pages well.

And remember…

Search engines like Google look at your website in an objective manner. Meaning, it has to meet certain expectations to be seen in the first search engine page. Like having meaningful content, web pages that load quickly, effective SEO, and more visitors who stay on the website for a significant amount of time. All that will affect your website’s reach and conversion rates.

The faster your website loads, the better it can perform, and the more user-friendly it can become. If it ranks well in Google results, there will be more searches and more page views. That can lead to more leads and conversions, which will in turn increase your profits. All in all, your business benefits from a website that loads quickly. So take the necessary steps and speed it up as soon as you can. The average user has no patience for a page that takes too long to load, and rightly so!

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