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Brand ethos – Giving life to Brand Strategy

December 23, 2022

Defining your brand of tomorrow! Learn how brand ethos breathes life into building a powerful brand strategy.

Movies that can get your entrepreneurial spirits all pumped up

May 9, 2022

Here are some movies you might like that go on to be more than entertaining. They are inspirational, bold and thoughtful.

Brands of sustainability

April 28, 2022

Consumers are smarter by the day, and so are new brands establishing their sustainable practices. Know all about the new trend that is here to stay.

How Cancel Culture affects brands

March 18, 2022

Know the what and why of Cancel Culture and how it is growing rapidly in the marketing of things, pumping up stakes for conscious advertising.

Is competitive marketing healthy?

March 11, 2022

Competitive marketing or comparative marketing? Know how these marketing styles can build and break down brands

A page off the cook-book: The chef’s recipe to Personal Branding

December 19, 2021

Personal branding is more than just being there for the event. It’s no secret that your brand mirrors your values, […]

A meme to remember: The Psychology of memes in marketing

October 9, 2021

In times when user-generated content is the talk of the town, having memes as an unexplored territory is not an […]

The Branded Name Tags: The importance of names in branding

July 14, 2021

The importance of a name often starts way before your experience of the product or feature in the market. Not […]

Pride marketing: Are you on the right side of the rainbow?

Closing the doors on the peak month of Pride marketing season, the rainbow-hued campaigns walk out of the aisle with […]

How to ace community marketing for 2021

March 24, 2021

Apart from the turning the world upside down, the onset of the pandemic also brought along with itself a lesson […]

The dynamic role of WoM in Digital marketing

October 28, 2020

Think back to the last time you bought a product off the online shelves without having to sneak a quick […]

Why designing a brand personality and logo is vital for brand equity

September 18, 2020

It should come as no surprise that the concept of a logo, since its first trademarked existence in 1876 has […]

Managing your brand through the crisis.

June 24, 2020

When we look at the world today, it seems as if somebody has hit the reset button to renovate it. […]

Marketing Campaigns that fell flat

May 5, 2020

In a world where Social Media and information sharing have become the norm. The Advertising Industry is adapting and crafting […]

Five Lessons to learn from Successful Brands That Failed

April 13, 2020

A simple answer to such a question is captured in Nelly’s song. ‘Why do all good things come to an […]

Things not to do for successful marketing

March 18, 2020

The world of marketing is taking new forms in the online digital platforms. The online marketing field is moving at […]

Evolution of Packaging Design Strategies

March 4, 2020

Have you noticed any change in product packaging these days? Well, we’re sure you must have come across the new […]

Successful Rebranding – How to Rebrand a Failed Product to Success

February 11, 2020

Why should I rebrand? There are many reasons as to why one would choose to rebrand their service, product or […]

Aspects of logo design – Interesting facts about the Facebook logo.

January 22, 2020

It’s always a surprise when something that we are so used to seeing or doing has changed. Sometimes we embrace […]

The right time – When should a startup rebrand itself?

December 29, 2019

Turning a startup into a successful business – a fruitful brand – is not an overnight thing. It takes time, […]

5 Must-knows before rebranding your business

November 21, 2019

Your business is probably many years old now, and things seem to be going fine. But you still feel some […]

4 Quick insights on branding a clothing line

September 19, 2019

Ways of branding differ by product, type of business, target market, and many other factors. And one of the most […]

Startup Branding – 5 things to keep in mind

September 3, 2019

On your journey of building a business that is just starting out, you might feel a range of emotions. And […]

Rebranding from a brand’s values and qualities

July 8, 2019

A company that specializes in planning and designing interiors, should have a well-planned and designed logo which appeal to their […]

4 Rules to Build a ‘Common Man’s Brand’

June 25, 2019

Let’s face it, no brand is ever meant for everyone. Some brands are portrayed as for youths, some for fitness […]

Building Your Startup into an Impactful Brand

June 12, 2019

Carefully crafting and building a brand is challenging. What has worked for someone may not work for you. And you […]

Rebranding to elevate your brand

January 14, 2019

Apple, McDonald’s, Burberry, Old Spice… Yes, these are the names of four huge and historic brands. It has taken years […]

How the lack of a brand-strategy can result in the deceleration of business growth

January 13, 2019

Building a brand is no easy endeavor. Creating a remarkable brand that’s trusted by its customers requires a clear vision, relevant skills, and an undying commitment to following a brand strategy.

Giving Fintech a new dimension, ToneTag explores sound waves to enable payments

February 13, 2016

“Why is it in India we get candies instead of balance cash?” asked a Singaporean friend to Kumar Abhishek. Like […]