# About

## Founders

### Fajar Rahman

Fajar has spent over two decades building brands from the ground up, founding and leading Adams as a full-service branding and digital studio. He works closely with founders and leadership teams to define positioning, build identity systems and create digital platforms that serve long-term business growth.

### Farzana Kandoth

Farzana believes that every successful engagement begins with understanding each client's business, expectations and evolving needs while ensuring they feel supported and valued throughout the journey. Her client-first approach has helped Adams earn the trust of businesses across industries.