For the ones living in Bangalore, there would hardly be anyone who hasn’t come across Lassi Shop. It is a juice bar that serves variety of quality juices, smoothies, mocktails and Lassi.
Not so long ago, 27 months to be precise – the founder of Lassi Shop approached us (Adams Creation) to build their Brand Identity. They had the name ‘Lassi Shop’, rest was left to us. F&B Industry has always been exciting to work on as the communication happens directly with the masses.
Here’s how it went through –
Branding a Juice Bar
Our client was entering a over crowded market, Team Adams got together and thought about what can be the new trend that we can create? What would attract the viewers attention and pull them inside to grab a quick drink to cool themselves? We were looking at the big picture – though the juice bar was just starting off, it was our responsibility to build a brand that can go up to a scale of a juice bar at a National Level. Little did we know that the brand we are going to build would rise at a pace where they’d have over 50 outlets in just 24 months.
The identity we developed was an eye catcher. It is trendy enough for people of all age groups to relate and walk-into the outlet, moreover the flowy letters related to the nature of the business.
Brand Identity Design of Lassi Shop –
The design of Lassi Shop’s brand identity was inspired from a small playful activity – dipping your finger into a bowl of paint and writing the name Lassi Shop.
First Outlet – Koramangala
We aimed at making the Wall Menu Design of Lassi Shop simple and vibrant. Thus a set of drool worthy colors were chosen for the background and the details were added in a simple manner. We must say, this really had an impact on people walking into the stores. This menu design also got people curious who were just walking past the outlet.
Locations of the outlet were also wisely chosen by the client to get utmost visibility.
Menu Design at one of the Lassi Shop outlets –
With the designing done. Lassi Shop took off with one outlet. Customers appreciated the items being served. Quality was also given utmost care as all raw materials used were fresh and of top notch quality. Second outlet of Lassi Shop was launched at Frazer Town and from there on the journey to scale began. Soon, Lassi Shop started giving out franchisees and as people liked the concept and taste, franchisee requests grew. As a result, in a span of over two years Lassi Shop has 50 outlets in Bangalore.
The interiors of the juice bar were also thoughtfully planned. Using white background for the signage to make the logo stand out, minimal interiors to give enough prominence to the menu were few of the steps that put-forth the identity of a juice bar for all and not appear only for a select set of audience.
If you want to be original, get ready to be copied
This project of ours is a perfect example of this quote. As Lassi shop began to expand, we could slowly see the rise of stores that have taken inspiration from Lassi Shop. These stores had similar names and the logo was an application of the one we designed for Lassi Shop.
Take a look at few of the outlets that took inspired from Lassi Shop in Bangalore –
Interested in getting your Brand Identity Designed from an award winning Branding Agency? You have reached the right place. Click here or visit www.adamscreation.com to get in touch and know more about how we could build a memorable Brand for you.
Would like to take up a Franchise of Lassi Shop in Bangalore? Click here or visit www.lassishop.in for more details.
Adams Creation wishes team Lassi Shop All the Best for their further expansion and we hope to hear the news of 100th outlet of Lassi Shop opening soon.