What exactly does branding mean and what importance does it hold to your business? This is one of those few questions that bother every business/ company owners mind and would be answered in this post further. Another question that troubles the owners mind is “Is the cost really worth investing on branding” and the answer to this question is a big YES.
Brand is the image people have of your company or product. It’s who people think you are.
Let’s us take it step by step. Starting by defining the word brand/branding “a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan and design scheme” – this is what the American Marketing Association defines the term as. For us it simply means, creating an corporate identity for a company that would work in the favor of the particular entity in helping its customers to connect better to the company.
Branding is the representation of your organization as a personality. Branding is who you are that differentiates you.
Now that we know what branding is, our next step is to understand, why the term holds importance in today’s world? To answer the question in a word, it’s all about ‘competition’.
The trend today shows that, any product a consumer buys, they would like to have a variety of choices to choose from and the one that impresses them the most, will be the final winner. In the present era, supplying a good product doesn’t guarantee sale anymore. It takes a lot more that just quality to impress a customer today and one of the things that come under the bracket ‘lot more’ is branding.
Gaining the customers attention towards your product is a lot more important. Branding offers a way to exactly do that. A branding that gives out an emotion to the viewer, the one that explains all about the company to the onlooker is one of the aspects to gain the attention of the target audience.
Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa.
Moving further, to answer the big question – Is branding worth investing the cost it involves? The answer is yes, but why yes is what we will be telling you further. The first step in creating a brand is a developing a brand strategy. It is one of the key processes involved to develop a brand identity. Planning ahead without a brand strategy is like building a skyline without a blueprint.
Branding involves a lot of thought process than one can imagine, the identity that would be created would have to express an emotion according to the brand strategy. The branding would have to attract the attention of the viewer and also talk about the business. Moreover this identity would be carried on by the business as the face of it.
When these many things are on offer then definitely branding is worth the cost. If you are one of those who feels there is a need for re-branding for their business/company then feel free to contact Adams Creation for the same. Do visit our site to have a look at our past work for various clients.
Successful branding is what you do, not what you say or show. Successful branding requires your delivering consistently positive experiences for your constituents.