In January 2014, more people accessed the Internet via apps on their phones than desktop PCs. Mobile devices accounted for 55% of all Internet traffic.
(Source: comScore, cited by research firm Enders Analysis, republished by James O’Toole, CNN Money)
Moreover, in just one year, the increase in the percentage of people visiting e-commerce websites from a phone or tablet increased 46%.
(Source: Monetate.com’s EQ4 2013 Holiday Roundup)
And you think your desktop only website is totally fine? Your customers will pinch and zoom to make your site function for them because your content is that good?
It’s time to start thinking about a responsive overhaul.
First, what do we mean by a responsive website? Technically a responsive website works equally well across all possible screen sizes by scaling itself via CSS. Elements are moved around and removed as you scale down from desktop to tablet to mobile and elements are adjusted to work better for fingers vs. a mouse. In most cases where you are building a new site from the ground up, this is the way to go. With the ever growing number of screen sizes, it’s easier to add in new resolution break points than build new versions of your site.
But for the purposes of this discussion, let’s just say we are referring to your site having a mobile version in either the true responsive sense or via a separate mobile site. Let’s just say that you are on the wrong side of the fence if you have a site that needs to be pinched and zoomed constantly to be read on a phone and even further from the fence if you are trying to conduct e-commerce that way.
(And for the record, we’re assuming you don’t have a website so outdated that it has Flash – since that means iPhone and iPad users can’t even SEE your content).
Let’s look at some statistics. According to Google, as of 2013 56% of people in the US have a smartphone. 75% of 18-24 year olds, 81% of 25-34 year olds, and 56% of everyone.
Now, let’s look at some other key stats. 45% of all people in the US have made at least one purchase on a smart phone. That gets as high as 60% with the 25-34 crowd.
Even if you aren’t selling products online, any information you are putting out there is now almost more likely to be read on a mobile device. This is growing every year and it’s not a trend that is going to reverse. People want to be able to research and buy on the go.