Brand or Corporate Identity is definitely an asset that a company needs to stick on to, but when this asset adds no additional value to the company or begins to die, the company should consider Rebranding. Svamitva Infra Pvt Ltd, earlier known as Nakoda Group decided to take a bold step by rebranding their identity.The name Svamitva was decided upon by the client, which means ‘Ownership’ in Sanksrit.
There were three attributes that the client asked us to consider while rebranding – Creativity, Trust and Ownership. We have brought in more emotions than “ownership” and here is how we arrived at the final logo of Svamitva. Whenever a person buys a property, there are a lot of things that people look into. Let’s take a look at few of them –