Lassi Shop


Since 2015


Brand Identity, In-store graphics

For the ones living in Bangalore, there would hardly be anyone who hasn’t come across Lassi Shop. It is a juice bar that serves variety of quality juices, smoothies, mocktails and Lassi.

They had the name ‘Lassi Shop’, rest was left to us. Our client was entering an overcrowded market. Team Adams got together and thought “what can be the new trend that we can create?”.

The identity that we created was inspired from a small playful activity – dipping your finger into a bowl of juice and writing the name Lassi Shop.

We aimed at making the Wall Menu Design of Lassi Shop simple and vibrant. Thus a set of drool worthy colors were chosen for the background and the details were added in a simple manner. The menu design also got people curious who were just walking past the outlet.

Soon, Lassi Shop started giving out franchisees and as people liked the concept and taste, franchisee requests grew. As a result, in a span of over two years Lassi Shop has 50 outlets in Bangalore.