Client

Kairali TMT

Year

Since 2015

Delivered

Rebranding & Redesign of Brand Applications, Marketing Campaign, Marketing Collaterals

The brand Kairali was launched with the Yellow and Red color scheme few years ago and most of the brands in the TMT Steel Bars industry followed and used either of these colors for their identity.

Getting out of the monotony, we created the identity of Kairali TMT with Orange and Blue color.

Many laurels have been won by Kairali TMT after undertaking the rebranding process that followed with marketing campaign with Padma Shri Jayaram as the face of the brand.

Kairali TMT today holds a superior position in the market, both in terms of brand recall and better sales. The brand today continues to lead the trend.