Dhainik Bhaskar, India’s largest newspaper publication group has operations over 20 cities. However, there was very little understanding about the brand image and guidelines used across these 20 locations, which turned out very critical for DB as there was no regularised rules that each one followed
Brand Manual created by Adams for DB laid out all the communications in a manner that they belong to one family, following a pattern of style which makes it easier for a user to relate that style to the brand.
Be consistent in all your brand actions. Let there be relativity between your communications and brand applications on different platforms. This will help establish an image of your brand identity in the minds of the viewers and will help create a strong recall value.