Britannia is a market leader in the biscuits category and has a significant footprint in the select value added products in the dairy category as well. UHT Milk is a segment which is gaining a lot of consumer attention recently due to the non-availability of good quality fresh milk and inconsistency in packet milk.
Our first attempt was to the replace the font used for “Milk” with a quickly relatable typography. We suggested using the design that would explicitly show that the product is cow’s milk. But there were limitations for us to completely try a new design as the client did not want a radical shift from the current packaging design.
We brought in a good balance in design, color and content placement that makes the overall packaging design look complete.