BlackBuck revolutionizes freight by making it a seamless experience for shippers and fleet operators. A start up company who gained popularity right after being funded by Flipkart, their primary essential was to build an identity.
In a market which can be termed as startup’s paradise, Blackbuck was looking for an identity that is distinct and also characterizes the company’s young, fresh and innovative image.
We created an identity that represents the continuous operations involved in the logistics business. While the logo represents a road leading ahead, there is also an advancing image of a Blackbuck. The three dots used for the horn are a sign of continuity.
The branding brilliance lies in the logo seamlessly conveying the nature of the business and living upto the name.